Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Saturday, 24 August 2019

11. The Digital and the Future (Horst & Miller--"time" & "the future")

Welcome to Week 11. Your essential reading for this week is Miller & Horst's "The Digital and the Human". This blog gives you some materials to contextualize that reading. 

Anthropologists are not really interested in whether there will be a utopia or dystopia. Instead, we try to understand how people think about the future. This ties into the idea of sociotemporality.

Sociotemporality: Anthropological Concepts 

Cultural understandings of time

Our thinking and experience of time and space are deeply cultural. Conceptualizing this represents one of the hardest anthropological tasks. Scarcely anything appears more common-sense and as universal as the idea "I am here, now". Yet even Western philosophers have struggled to articulate what time consists in--how do we know for sure that time exists? And anthropologists have joined the chorus, showing that Western understandings of our existence in time are not universal. Rather, as this blog on different cultural understandings of time demonstrates, understandings of time differ between cultures.  The concept "sociotemporality" might be used to describe the way experiences of time differ between cultures. 

Dialectic

When dealing with time, an important associated concept to recognize is "dialectic", which is covered in this presentation. "Dialectic" is a notion can mean different things, including
  1. A process that occurs when two people have a philosophical argument. If you argue that free will is impossible, I argue that it is possible, and we compromise: agreeing that our notion of "free will" is problematic and needs further work; we have a kind of dialectic according to the ancient Greek philosophers. I had an erroneous idea, you had an erroneous idea, and by arguing it out, we arrived at a mutual and superior.
  2. A process that pushes the world and universe towards perfection. The dialectic according to Hegel all physical, social, or other processes in the universe is an underlying principle. They are all progressing towards perfection. 
  3. A historical process by which opposing forces are resolved into other opposing forces. The dialectic, according to Marxist thinkers, could be thought of as an equation (thesis + antithesis = synthesis). In ancient Rome, slaves (thesis) rebel against citizens (antithesis) in a revolution (synthesis) which provides a new kind of society, serfs, and lords in feudal Europe. 
  4. A process by which opposites merge. In this non-specific sense, the term dialectic simply means when you get two opposites and they somehow merge into something new or better. That's kind of how it is used by Horst & Miller in this week's reading.
(In usages 2 & 3, "dialectic" is related to that idea of the triumphant march of history, which was so popular in the 1800s and still has its adherents today. Some academics, particularly Marxists, see the events of the world occurring in accordance with a dialectic.)

Cultural visions of the Future

We can see that conceptions of time are culturally determined by looking at the idea of the future. Many of the above models of past time provide a model as to what will happen later or after. For Javanese aristocrats, the future would be an endless cycle, the goal of life being to dissociate or rise above suffering and joy.  So bearing in mind the cultural nature of visions of the future, let's consider digital futures as anthropologists. In other words, let's consider 'digital futures' as a deeply cultural concept.


"Digital Futures"--dystopia and utopia

Digital 'futures': dystopia

What impact will digital technologies ultimately have on us? What changes and what stays the same? . Some visions are dystopic. This means that the visions are of a terrible future, for example, where robots take over the world or someone 'flicks the switch off '; the Internet collapses; everyone buys crossbows; chaos reigns.





 
Fictional stories like Orwell's Animal Farm or Atwood's The Handmaids Tale imagine dystopian futures 

Around the 1990ss, many people were anxious about digital technologies. Some scholars even expressed fears about the digital world. As noted in Howcroft and Fitzgerald's 1998 overview, such dystopian scholarship feared that technology 'had the capacity to exacerbate human misery'. In summary, many dystopian scholars saw virtual or digital social connections as 'shallow, impersonal, and often hostile'. This fuelled one of their main fears that these new technologies would engender wide-spread alienation. Additionally, as discussed in our course section on work, there were also many worries over the internet's impact on our ability to learn and retain information. 
Anthropologists view these ideas not so much with skepticism but rather as culturally specific visions. Why?


Fears of new technologies

When a new technology arises, fears always seem to emerge. Maybe Douglas Adams sums up our attitude:
I've come up with a set of rules that describe our reactions to technologies:
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you're thirty-five is against the natural order of things

New technology: automobiles and cinema

The cinema and cars, in the decades when they first became popular are an example of this fear of the new. Tales from the Deadball Era describes the perception that movies and cars were ruinous to the health of baseball players:

These days cars are both despised for their impact on health (obesity and pollution) and the environment. However, considerable fascination persists with new models, car shows, motor racing etc. attracting considerable interest. Thus, as the technology becomes incorporated it seems less threatening. 

New technology: writing

We can even see the fear of new technology in relation to writing. Socrates feared the effects of writing on humanity. As Gershon shows, in "Unfriend my heart", an article we read in our section on selfhood and identity of this course:
Socrates' concern that writing, as a new technology, threatens intimacy in the ways it alters relationships and how knowledge circulates: "Writing parodies live presence; it is inhuman, lacks interiority, destroys authentic dialogue, is impersonal, and cannot acknowledge the individuality of its interlocutors; and it is promiscuous in distribution ... Communication must be soul-to-soul, among embodied live people, in an intimate interaction that is uniquely fit for each participant" (Peters 1999:47). Peters argues that for Socrates, disembodied dissemination undermines the care and attentiveness to personal perspectives with which ideas should be transmitted. Writing lacks, Socrates felt, attentiveness to one's audience that in-person communication encourages. As such, writing can be distributed willy-nilly without being anchored to a particular time and place. As Peters points out, Socrates' concerns about the havoc writing will wreak on intimacy resonates with the anxieties about intimacy that often seem to travel alongside the introduction of new communicative technologies (see also Marvin 1988, Gitelman 2006, Sconce 2000, Umble 1996).
Many of us now take writing technology for granted.

Anthropologists should understand Socrates' dilemma. Firstly, we value 'hanging out' face-to-face with people. We assume that there is something different about immediate contact. That's our method. On the other hand, our discipline exists mostly in writing. We mostly spread our ideas by writing. We place a high value on conferences, seminars, ethnographic films, and non-written forms of communication, but regardless we are wedded to writing primarily. So - technologies do impact human life but, as Horst & Miller show, in contradictory ways.

Digital futures: utopia

On the other hand, in another deeply cultural way of imagining the Internet and digital technologies the resembles a utopia--where technology improves humanity. Such utopian visions are often made in big claims by Internet 'visionaries' and futurologists.

Anthropologist Wesch presented an "Anthropology of YouTube". This presentation, posted on YouTube and garnering more than 2 million views, might be the most famous example of anthropology in decades:


We could see Wesch's view as part of a larger school of Internet Visionaries. Early internet 'visionaries' advanced an idealistic and utopian vision of what the Web might mean for human connections and relations. It would be anarchy (in the positive sense!): freedom, self-expression, and sharing.

The future of the Digital: summary

In summary, From the 1990s to the 2000s, scholars, commentators, pundits, cultural critics, maybe even your dad, thought of the Internet in contradictory terms. Some believed that digital technologies democratized access to information thus allowing a new era of political action and involvement. Class, race, gender distinctions would break down. We'd be uncoupled from offline divisions that racked humanity. We were heading for Utopia! Others believed that digital technologies brought out the worst in us - anonymity allowed
 allowed for bigotry, hatred, chauvinism to expressed without repercussion. 

Analyzing digital futures

Miller treats these visions as deeply cultural:
Digital anthropology therefore has to contend with the way culture itself has grown in scale and form, including new dreams and new nightmares about who we are becoming, and who or what should be regarded as modern or traditional
 It is no coincidence that Miller's article has an image of people using 'smartphones':

This image, from Miller's article, seems in line with Miller's vision of the internet

So if Miller analyzed this evocative image of an exciting new ethereal technological world...

(image from: https://teachingandlearningindigitalworldweb.wordpress.com/)

...he would treat the above image as a deeply cultural way of understanding the digital and not necessarily the reality of the internet.

How are the two images different?


The first image is more like how Miller conceives of the digital world. One reason for this might be that there are people in the picture. As can also be seen in the "Introduction" to the book he co-edited with Horst, Miller argues that not much has really changed with the growth of digital technologies. The main reading for the section is Horst and Miller "Introduction". If you would like, you can also read my summary of Horst & Miller's chapter.

Internet of Things: Dystopian fears, Utopian hopes

The Internet of Things (IoT) is another topic that is often described in dystopian or utopian terms. In the 'Internet of things', things around the house and in our lives (fridges, cars, sprinkler systems) are connected to each other through the Internet. These gadgets form a networked assemblage of uniquely identified devices able to transfer data without human interaction. For example, this polished and positive ad for Google home demonstrates an imagined near-future in which the internet of things is fully integrated into our everyday home lives:

Though not all-encompassing, another way to think about the Internet of Things is that it can refer to a network of  'smart' devices. In the case of a typical Western home, this could include smartphones, smartwatches, smart TVs, smart vacuums, smart fridges, etc. It is important to note that all these devices - while connected to each other - are also connected via a collection of servers owned by companies such as Amazon or Google. These companies collect the data produced by our interactions with these devices. This collection of servers is also known as 'the cloud'.


This positive ad from IBM, like the ad above for Google home, demonstrates a utopian vision for the Internet of Things. It posits that the integration of devices and mass collection of data allows for smoother 'user experience', in this case, of driving and maintaining a car:





In contrast to the imagined utopian integration of smart devices into everyday life as proposed by Google and IBM's videos above, the dystopian imagined near-future described by Kashmir Hill and Surya Mattu is one where everyday life is tracked, collated and quietly surveilled in aid of data-gathering and market research.  The video below references possible dystopian repercussions of the Internet of Things: invasions of privacy and a lack of control over personal data.




Summary


"Time" and "the future" are deeply cultural concepts. We must bear this in mind when we consider predictions of our digital future.





Monday, 12 August 2019

4. Intimate Relationships Online (Gershon--neoliberalism)

Welcome to Section 4 of Introduction to Digital Anthropology. Your required reading this week is  Gershon, "Un-friend my Heart".

Recap & Overview

In Section 3, we considered the ideas of online self as Netizen and dividual. In Section 4, we analyze the online self as a neoliberal self. We are still interested in the topic of the self but now we also consider the self's relationships with other humans. Of course, we focus primarily on how these relationships shape and are shaped by the Internet. The structure is as follows:

  1. Introduce the anthropological understanding of "neoliberalism". We do this to help students understand Gershon's article.
  2. Move on to Kinship and Relationships. We contextualize Gershon's article as research in intimate and romantic relationships.


Neoliberalism: Anthropological concepts


Gershon uses the idea of "neoliberalism" to analyze the interviewee's relationship with Facebook. But what is "neoliberalism"? It seems to mean different things in different disciplines, so let's focus on anthropology. Even within anthropology, understandings of "neoliberalism" differ, perhaps because the basic terms are not agreed upon. Nevertheless, here is what I think are the fundamentals. I'll use an analogy of sports to explain:

Neoliberalism as economic policies

Neoliberals would argue for selling off government-run sports organizations like the Australian Institute of Sport. A better model is the US Olympic Committee which gets funding from charitable donations. Taxes are lowered and the organization runs more efficiently when it's sold off. Athletes should not be forced to join trade unions; this interferes with the free running of the market economy. So, unfettered capitalism, where private organizations and companies are unconstrained, produces the best results for the individual and the nation. This is why, according to the neoliberal approach, the US wins more gold medals! 

Neoliberalism as individual responsibility

Neoliberals would argue the best athlete is one who is able to make up her own mind how she wants to train and compete. She shouldn't necessarily be limited by laws and rules. If the government gets infolved and starts banning no-holds-barred cage fighting or makes drugs, it just makes things worse for everybody.  The banning doesn't work; the fighting and drugs to 'underground' where they are more dangerous. The individual athlete is best-placed to decide what's in her best interest. Let people work out what's best for them and keep the government out.


Neoliberalism as measurables

We can quantitatively measure how good the athlete is. There is no mysterious 'stuff'. We can put a number on all values and all aspects of her performance. All you need to know is the statistics about her performance. If she's a boxer, there are probably thousands of stats. We can start with reach, body fat, tricep strength etc. Then we can judge how well she anticipates jabs after taking a hook to the head. We can do that by making it into a statistic. We can calculate the force of each punch (left vs right: hook, jab, uppercut). Every other aspect of her performance can be broken down and judged by numbers. 

Neoliberalism as the predominance of Market rationality

Finally, her value as an athlete, person, boxer, or anything is realized by her market price. How much she can fetch for fighting a no-holds-barred cage fight is an accurate representation of her worth as a fighter. What she can command for talk show appearance represents her value as a celebrity etc..


Neoliberalism as a theory of Knowledge

Our female boxer is best informed about how to improve her performance by having a variety of ideas available. They could be from Russian sports scientists; Australian yogis, or whatever. Let her as an individual be the judge what knowledge is right for her.


Conclusion

These ideas are inter-related. In theory, taxes should be lowered, because sports training facilities are running more efficiently when private, and because individuals take more responsibility for their own lives instead of looking to the state for support. The individuals will become richer, less reliant on taxes and so on. This blog explains my understanding of the anthropological take on neoliberalism in more detail.

Kinship & Relationships

As mentioned, the focus in this section is how Digital Anthropology approaches intimate, family, work and other relationships. Relationships are a crucial area of study in Anthropology. They are usually covered in the sub-discipline of called kinship. Kinship is basically the study of what you might call family relationships, including marriage.

Digital Kinship & Digital Relationships

As Digital Anthropologists, we look at how the online world may re-configure and redefine our human relationships in the most intimate ways. So this section focuses on intimate relationships (or possibilities of intimate relationships) as they are managed. 

College students partying

Gershon: Summary

As mentioned, this week's main reading is Gershon, "Un-friend my Heart". Gershon argues that there is a paradox between the expectations of her research informants. These 72 American university students seek a stable monogamous relationship. These fail. They are undermined by the  'impossibility of true intimacy' they perceive in their online social networks, such as Facebook. The reason for this 'impossibility' is that being on Facebook makes them part of the 'cold market rationality of the US neoliberal ideal'. Here I have summarized Gershon.

More partying
 Gershon's interviewees worry when they saw photos of their boyfriend or girlfriend on Facebook with others. The interviewees reported being jealous and then using crafty and devious ways to find out what the boyfriend or girlfriend was up to. But the more they looked into it, the more they found tantalizing clues, so they looked into more clues.


Analysis of Gershon

Gershon's account of Facebook contrasts with Dalsgaard. Dalsgaard argues that we exhibit a dividual and individual self on Facebook. By contrast, Gershon argues that we exhibit a neoliberal self. Is one researcher right and the other wrong? Or can the two accounts be combined? For instance, it's possible that the individual self which Dalsgaard identifies is partly the neoliberal self, as described by Gershon. What do you think?

Further research: Neoliberalism, Wikipedia, & the Marketplace of Ideas

In 'Postface: Defining Neoliberalism', Mirowski (2009) applies the idea of neoliberalism not to Facebook but to Wikipedia. Mirowski argues that the Internet has been developed in line with the neoliberal doctrine of the marketplace of ideas. The neoliberal 'prophet', Hayek, argued that good knowledge accumulates through people sharing their ideas in a marketplace of ideas (not for example, by the output of a solitary genius working alone). Wikipedia should have demonstrated Hayek was correct. But instead, Wikipedia shows how Hayek was wrong. In practice, the marketplace fails. For instance, Wikipedia is hierarchical. Good articles decay. Wikipedia survives by plagiarising and appealing to populism. Contributors work for free. Moreover, they steal intellectual property from legitimate sources (like newspapers and encyclopedias) and undermine them. Neoliberalism masquerades as a popular knowledge over elite pretensions. This is what Mirowski argues at least. If you want to look more closely, I have also summarized Mirowski's article.

Further Research: Intimacy online

Another important issue that arises in Gershon's "Un-friend my Heart" relates to intimacy online. Interesting work has emerged in digital anthropologists studying 'dating apps'. One theme emerging in this work is how one can go online to find intimate relationships offline. For example, in "Social Media in Gay London: Tinder as an Alternative to Hook-Up Apps," Mackee argues that amongst London gay users Tinder is a place 'where nice guys go' in the hope of finding dates or a relationship. They curate a portrayal of their digital identity 'self' to present a considerably less sexualized persona. However, MacKee also found that in addition, his research participants also use other platforms in parallel to explore different subject positions and motivations beyond the 'Tinder nice guy' stereotype.

Earvin Cabalquinto, a digital scholar in Melbourne, is currently working on a research project on matchmaking websites and apps that he argues revolutionized how intimate interracial relationships are created, specifically between Philippine women and Anglo-Australian men. The beginnings of intimate relationships show the contradictions, negotiations, and awareness of the 'mail-order bride' stereotype of pre-online matchmaking.

Anthropologist Kathryn Robinson similarly has researched Philippine women and online matchmaking websites to understand the 'broader politics of gendered mobility, identity, and intimacy' in Philippine-Australian intercultural marriage. In contrast to Gershon, Robinson argues that the metaphor of the marketplace cannot explain the international relationships that develop on the Internet. Men from Western countries meet Filipina women on online marriage sites. We might expect the Filipina women to be commodities in this relationship. However, Kathy believes such a stereotype undermines the women's agency (ability to choose). This means that, if you meet your partner online (let's say they live in another country), then the neoliberal logic of the marketplace described by Gershon does not fully explain the process. The marketplace metaphor, Robinson argues, is too simplistic to understand these online relationships.

Further research: Neoliberalism 

For a more recent take on social media and neoliberalism, you can turn to Hawkins, T., 2019, ‘Facebook, Neoliberalism, and the Foreclosing of Imagination’, Journal of Popular Culture, vol. 52 no. 1, pp. 137–152. This article is not written specifically from an anthropological perspective. You'll note some of the assumptions in the article.  For example, Hawkins treats the online world as somehow inauthentic. She also takes a moralistic, judgmental approach to social media. These perspectives are not typical of the anthropological approach as we have outlined it.

Further research: social media

You might also look at the Introduction of danah boyd, It's complicated: the social lives of networked teens. Aside from not using capital letters in her name, see how this author's approach differs from a standard anthropological perspective.

Further research: Gershon

You might also like to look at, Ilana Gershon, 2010, "Breaking Up Is Hard To Do: Media Switching and Media Ideologies". Journal of Linguistic Anthropology 20(2):389–405. Also, her book The Breakup 2.0 is a classic.

Next section 

Having considered, in this section how human relationships are framed through digital technologies, in Section 5 we will explore further the use of multiple platforms and the ability to have multiple identities and motivations. We call this "polymedia" and we will consider how polymedia mediate the kinds of intimate relationships we want to have both online and offline.

Monday, 8 July 2019

2. Online Self/Selves: Netizens & (In)dividuals (Dalsgaard--personhood)

Welcome to Section 2 of Introduction to Digital Anthropology. Your essential reading for this week is Dalsgaard's "Facework for Facebook". 


Recap & Overview


Section 1 defined "digital" and considered how anthropologists approach it. Section 2's theme is the online self. The main question: how is our self and identity shaped or enabled by the digital? Before proceeding, you should check up on what anthropologists mean by"self", "identity", and "personhood".  Having a grasp on these concepts will help you address Section 2 question: what has happened to personhood (and our conceptions of self and identity) with the rise of digital technologies?


Netizen

Back in the 1990s, 'internet gurus' (not anthropologists) predicted that the rise of the digital would fundamentally alter what it was to be a human. For instance, Michael Hauben argued that the enriching experience of the information superhighway would break down barriers. Instead of citizens of different nations, we would become the Netizens of the world. In other words, Netizen was a new kind of person that the Internet was said to be creating. Did the Netizen arrive? Why haven't anthropologists tended to use this idea of personhood as a way of analyzing human life?

Dividual vs Individual

Before you proceed, it is essential you can differentiate between "individual" and "dividual". This blog explains the distinction. 

Dividuals on Facebook

"Facework on Facebook" was written by an anthropologist called Daalsgaard. He uses it to show how the idea of dividual might also apply to the use of Facebook in the 2008 US elections.  Read his article to see how "dividual" identity is facilitated through Facebook. You can find a summary of the article in the blog "Dalsgaard--Facework on Facebook". 

Aidan Craney explains "dividual" in the following clip:



Dalsgaard's research method

To repeat, Dalsgaard uses the concept of "dividual"--an analytical tool developed to analyze societies without Internet (namely 1980s Melanesia)--to understand Facebook in 2008 USA. Put simply, an insight about human life developed by research on non-internet communities is used to analyze communities with Internet on the other side of the world.

In 2020, he graciously agreed to be interviewed by Aidan Craney and me about what he would change if he was writing "Facework on Facebook" twelve years later. 

 

Revision Question

I now want to ask a question revising Section 0: Introduction to Anthropology. If you use the same theoretical concepts to analyze different societies, which anthropological principle are you using? Is it relativism, holism, or comparison?

Technology & History

Before if someone had told me that a concept developed by researching the Melanesian (i.e. "dividual") was used to study the USA, my first response might have been, "wow, they are getting ideas from a timeless, exotic, and backward society and applying them to a modern, technological nation". This is because I used to associate perpetual technological innovation, progress, and change with the West.  

nice one!

The idea that the West progresses and the rest of the world remains timeless is a culturally specific understanding of history From an anthropological perspective, the people of Melanesia, (where researchers came up with this concept of dividual) have been part of modernity as long as many other cultures. However, their experience of modernity has been one of colonization, war, indentured labor ('Blackbirding'), exclusion, and poverty. In spite of that, cell / mobile phones have become more prominent. And the way these technologies are adopted reflects local understandings and practices. 

You can see examples of the way digital technology is put to use in Melanesia in several publications. The use of cell/mobile phones which are internet-enabled--otherwise known as 'smartphones' is widespread. You can see this in John Taylor's Drinking money and pulling women: mobile phone talk, gender, and agency in Vanuatu. You can also find out more in Foster and Horst's publication. And for a recent digital anthropology article by Daalsgard (fieldwork in PNG) have a look at his "The Ethnographic Use of Facebook in Everyday Life".


Next Section

OK, we hope you enjoyed Section 2. Now we've looked at ideas of personhood and identity, the next section in this course is to look at the effect of digital technologies on community and vice versa. We'll see you there in Section 3.

Further reading

Humphreys, Lee. 2018. “Introduction.” In, The Qualified Self: Social Media and the
Accounting of Everyday Life, 1–28. Cambridge, MA: MIT Press.
Sökefeld, M., 1999. Debating Self, Identity, and Culture in Anthropology. Current Anthropology, 40(4), pp.417–448.
Ross, S., 2019. Being Real on Fake Instagram: Likes, Images, and Media Ideologies of Value. Journal of Linguistic Anthropology, 29(3), pp.359–374.